Hereâ€™s the short summary of an old story, with my interpretation for our mission at Zro+â€¦.
It is a generational story of passion and persistanceâ€¦..Itâ€™s called â€˜Stone Soup,â€™ and it originally came in the form of a childrenâ€™s book and I saw it again on a blog which reminded me of how true it really isâ€¦.
A long time ago, in a tiny medieval village, a farmer spotted three soldiers on the edge of town.
Knowing what would likely happen next, he ran into the marketplace shouting a warning: â€œQuick, close the doors, lock the windows! There are three hungry soldiers coming, and theyâ€™ll take away all our food.â€
The soldiers were in fact hungry.
When they entered the village, they started knocking on doors, asking for something to eat.
The first villager told them that his cupboards were bare. The second villager told them the same. The next door doesnâ€™t even open.
Finally, one of the starving soldiers says, â€œI have an idea -- letâ€™s make stone soup!â€
With that, he knocked on yet another door. â€œExcuse me,â€ he said to the villager, â€œdo you have a cauldron and some firewood? We would like to make some stone soup.â€
The villager, thinking thereâ€™s no risk, says, â€œSoup from stones? This Iâ€™ve got to see. Sure, Iâ€™ll help.â€ So she gives the soldiers a cauldron and some firewood while another villager fetches three rocks and some water.
They bring the water to a boil and place three large stones in the pot. News spreads around the town, and the villagers begin to gather. â€œSoup from stones,â€ they said. â€œThis we have to see. I had no idea you can make soup from stones.â€
â€œSure can,â€ replied the soldiers.
Eventually, tired of standing around, another villager asks, â€œCan I help?â€
â€œPerhaps,â€ says a soldier, â€œif you had a few potatoes to spare, that would make the stone soup even better.â€
The villager quickly fetches some potatoes and adds them to the pot of simmering stones.
Another asks, â€œHow can I help?â€
â€œWell, a dozen carrots would sure make the soup even better.â€ The villager fetches some carrots. Soon others are adding poultry, barley, garlic and leeks.
After a while one of the soldiers calls out, â€œItâ€™s done,â€ and shares the soup with everyone to taste and enjoy.
The villagers are heard saying, â€œSoup from stones! It tastes fantastic. I had no idea.â€
Iâ€™ve come to believe that making stone soup is the only way a newco or idea can succeed at creating something sustainable.
The stones are, of course, our passion, the labor and the big bold idea; the contributions of the villagers are the capital, intellectual support and clientsâ€¦
Everyone who adds a small amount to our stone soup is in fact helping to make our dream come true.
Most important in making stone soup work is your passion. People love passion. People love to contribute to passion. And you canâ€™t fake it.
The human B.S. detector is great at spotting the inauthentic player: the used car salesman, the carnival barker and the disingenuous politician.
Re written, amended and retold: